5 Steps for Exhibition Success

Exhibiting is a big thing for any company to do, not matter how big or small the exhibition is. The challenge is making the event a success for you. We’re going to run through our top tips for exhibition success in this blog, starting with Data Collection.

Data Collection

Data Collection is crucial for making your exhibition a success. This is where you can measure your ROI by taking note of quality data to have those quality follow up sales conversations. Your data collection can also provide you with valuable marketing research for your next campaign or even event.

Be sure to collect your data securely, there are many ways of doing this. There a various apps, systems that could be used. One of our favourites is LeadR developed by MediaBase Direct. It allows you to customise a digital questionnaire that is in the form of an app on your chosen details and stores them securely for you until you are ready to download the data and use it.

Engage with Attendees

This might be the most single important tip to securing the success of your exhibition. You have four seconds to catch a passing eye’s attention. It is up to you and your staff to make the most of those four seconds. Ask a question, start a conversation. Unfortunately, attendees won’t necessarily come up to you for a conversation, so it’s your responsibility to do get them talking.

There is nothing worse than seeing stand personnel sat on their phones or laptops and giving off unapproachable body language.

Set Goals

There is quite a famous saying of ‘fail to plan, plan to fail.’ This is true with exhibitions.  You need to set goals that you want to achieve by attending the exhibition. Whether that’s qualifying and obtaining a certain amount of leads, or launching a new product and making sales there and then, you need to set your goals and make sure the team that will be on the stand on show days, have a clear understanding of the goals.

Training your stand staff in the best way to meet the goals that you set and ensuring that the follow up plan is airtight for the conversations after the event, will ensure great success for an exhibition.

Social Media

Social media is a key component of life it seems these days and this is true of exhibitions also. Many show organisers have dedicated social medial channels and streams for the event. Follow these, repost their content and tag the accounts to get onto their channels and their wider audience. Many events also use hashtags, include these in your posts to get the right following.

Remember to also use your own social media channels. These can be used to garner footfall to your stand by offering live demos, offers or broadcasting different clients that come to your exhibition stand.

Have Fun

Finally – our last tip for success is to simply, have fun! An exhibition is a chance to reignite the passion that you have for your company, product, and service offering. It is a new environment to talk within and a chance to build up camaraderie with colleagues that are on the stand also. The human, face to face interaction that exhibitions provide should be fun and personal. Keep on smiling and you will have success at your exhibition.

If you would like these tips on a handy PDF, contact us on info@beexhibitions.co.uk

Attracting the Right Visitors

Exhibiting is only growing in current company marketing strategies, so what can you do to create a buzz around your stand before the event?

A lot of companies rely on the organisers to get visitors through the door to your stand and yes, that is part of their requirement as a show organiser. As an exhibitor, though, you can do a lot to help this. Active promotion of your attendance at a show via social media, email marketing campaigns, postal marketing campaigns etc can do a lot in order to secure the visitors that you would like to speak to coming to the event.

Most companies have databases of customers and prospects. A common way to get these customers and prospects to a show is to offer them a show exclusive offer. In exchange for them turning up to the event they get to know a little more about your business and potentially engage in a sale with you on the back of a show offer.

Additionally, if you’re inviting visitors to an event, possibly prospects you’ve found difficult to get into a meeting, then an exhibition in which they can meet many business contacts plus yourself, can be a great way of getting to do business with them. An exhibition provides something different in a busy person’s work schedule and the perfect time to have those conversations that they might not otherwise have the opportunity to.

Therefore, in the run up to your next exhibition; make sure you’re promoting the fact that you are. Through different marketing campaigns, this is a great opportunity to target the prospects that aren’t yet customers on your database. It’s also a chance to cement relationships with existing customers. Make sure your social media is alight with your stand number, your email campaigns are targeted and literature is up-to-date. It’s time to get inviting visitors!

mktgSHOWCASE Review

Wednesday saw us exhibiting at the lovely Newbury Racecourse with the mktgSHOWCASE team. It was a fantastic event with lots of opportunities for some great conversations from a number of great companies and representatives from around the Newbury area.

We had a great time showcasing the Linx modular system and it’s capabilities. We had a backlit counter with pantone sprayed sides and top. This served both as a great branding and functionality tool on the stand. We also had a bolt off dibond panel to add something a little more custom and something special for our stand.

We had lots of positive comments about the impact on our stand for the show. It generated a lot of interest from some very engaged delegates. It was great to be on the other side of the exhibition stand as well. After giving suggestions to our clients on how to create some great conversations it was good to put those tips into practise.

We’re already looking forward to the September event at St. Mary’s Stadium in Southampton and look forward to seeing a whole fresh set of faces.

What does sustainability look like?

Sustainability means a lot of different things to different people. It might be that you’re consuming less meat, using less plastic. Swapping normal shampoo to a shampoo bar or just being more eco-conscious.

Now, as we’re aware, the exhibition industry isn’t great for it’s sustainability but there are some fantastic companies looking to change that. Organisers are taking more notice and for us at Be Exhibitions we’re doing a few things that we hope are contributing to our planet’s overall health.

We’re working to get to a paperless office, which is currently down to only 10% of our work requires paper copies of designs and that’s generally when we’re on site. We only use LED lights on our exhibition stands to lower the power consumed by our clients. We encourage clients to consider going a modular stand route with custom elements if they so wish to reduce the waste of MDF.

However, our biggest achievement has been our partnership with Mossy Earth which you can read more in our about page of the website (www.beexhibitions.co.uk/about). But what does that look like for our clients. Well, after our clients’ display or stand has been delivered, we work out how much carbon was produced in the production of the graphics, framework, delivery/install and breakdown and plant the amount of trees accordingly to offset that carbon in Ireland.

Our clients then receive an email like the picture from this blog, with coordinates of where their trees are and can then use this in their own marketing. It may just be a small way at the moment that we’re doing to contribute to the reversal of our current planet’s course but we love this little bit of what we’re doing.

If you’d like to know more about how you can have a sustainable exhibition stand, get in touch with one of the team today on 01425 837005.

Trade Show Stats

I often come across exhibitors that have either, fallen out of love with exhibiting or have been disenchanted by a disappointing return that they may have seen. I love exhibitions and they’re still considered one of the best forms of marketing. Don’t take it from me though, take a look at the following stats:

64% of trade show attendees are not current customers of the exhibitor’s companies – this is going to provide lots of opportunities for meaningful conversations with new prospects. Source: Exhibit Surveys 2015

92% of trade show attendess say their main reason for attending trade shows is to see new products being featured – are you providing your best chance to get your new product or service noticed at your next exhibition? Source: CEIR: The Role and Value of Face to Face

The perception of a brand that is not represented at an event falls by 5%. This is true even for global brands. Make sure you’re at the key events in your industry, for publicity and brand awareness. Source:Facetime.org “The Power of Live Events”

76% of exhibitors say that their event is integrated with their other marketing campaigns. Exhibitors are choosing to create content from their exhibitions, such as video to use throughout the year in their other marketing campaigns. Source: EventTrack 2016 Experiential Marketing Report

It takes an average of 4.5 sales calls to close a sale without an exhibition lead, and only 3.5 sales calls to close a lead from an exhibition. The advantage of building an initial rapport and relationship with your prospects in a face-to-face environment can give you a quicker sale. Source: CEIR: “The Cost effectiveness of Exhibition Participation: Part II”

81% of trade show attendess have buying authority – visitors at trade shows are often the decision makers from companies, using time from the office constructively. Take advantage of this. Source: CEIR: The Spend Decision: Analyzing how exhibits fit into the overall marketing

We love exhibitions and exhibiting and are always willing to talk to all kinds of exhibitors about how they can get the most from their budget and brief.

Our vision, our guarantee

We love getting to the heart of our client’s businesses as that enables us to design them the perfect exhibition stand. With this in mind, we thought it would be good to share with you our vision and your guarantee when it comes to using us.

Our Vision

Everything we do, we do with clarity and purpose, delivering our clients a stress-free approach to exhibiting and maximising client returns.

As a leading exhibition partner, we create stunning stands for amazing brands and business which enhance and encapsulate their vision.

Our aim is to be the human face of exhibiting, driven by the personal touch, honesty, integrity, open communication, quality and sustainability.

Our Guarantee

We guarantee that from initial contact, through design, install and take down of an exhibition stand, you will receive honest, personal and impeccable customer service.

Communicating openly and honestly, we guarantee advice and designs which ensure your brand message received only the best coverage at exhibitions.

Our team are experts in their field and exhibitions will always be fitted by qualified installers, guaranteeing that you receive a stress-free approach every time you exhibit.

To know more about what it’s like to be one of our clients and to be part of our vision, give us a call on 01425 837005 or drop us a line at info@beexhibitions.co.uk

Hire vs Purchase

Exhibiting is an expensive part of a marketing budget, however to most companies, it is completely necessary. So, when looking at your budget, how do you decide the best way to get the most from it?

If you’re going down the stand design and build route, many stand builders will offer you an option of purchase or hiring an exhibition stand. This decision should be made based on a number of factors.

Considering the stand as an asset. If you’re a company that exhibits regularly then we would recommend purchasing an exhibition stand and treating it as an asset to your company. The stand can be re-used, re-configured and re-branded to suit any exhibition that you’re attending. You can keep the same graphics for each stand or update when needed. This is an initial purchase followed by only install costs for each event. It’s a cost-effect and brand consistent way of exhibiting.

A one off exhibition. If you only exhibit once a year or maybe once every two years then we would recommend you to hire your exhibition stand each time. This allows you freedom to try different stand builders out and also different stand types. It also allows you to focus all exhibition budgets together, making for better financial reporting.

Budgets. The budget that has been set aside for an exhibition stand may give you a better indication of what you can achieve. If you want high impact but lower cost then hiring is your way to go. Alternatively, if you know you will be exhibiting in the future and how frequently so, purchase is an option to consider.

If you’d like to know the options available to your company, head over to our contact page or scroll to the bottom of this page. We’re award winning exhibition stand builders, recognised for the service and stands that we provide.

Keeping it Green: One Tree at a Time

Since our partnership with Mossy Earth started at the beginning of this year, January 2019; we have planted 12 trees on behalf of our clients!

Each and every one of our clients has an amount of trees planted on their behalf, dependent on what they have bought from us. For example, a recent small Twist stand that we supplied, one tree was planted on behalf of that company. This has now lead to a partnership between Mossy Earth and that company to encourage a green practise for their activities.

For our recent Belgian stand, we have planted two trees, to offset the carbon produced. And looking to the future, more trees will be planted each time that we install the exhibition stand, much like what we have done with our client who has used us twice already this year.

Offsetting carbon for our clients sees no additional cost to them as we feel at Be Exhibitions, it is our responsibility to do this in response to the industry that we are in. We are helping to reforest parts of Ireland that have been destroyed in the past, providing natural habitats once again to the native animals that have declined in population as a result of that.

If you’d like to know more about what we do, please click on our ‘About’ page or get in touch.

Let’s Get Custom

At Be Exhibitions, we love using modular stands for their re usability and sustainability for our clients. Our dedicated Linx system does also mean there are no limitations when it comes to creating a stand that looks completely bespoke yet retaining its modular qualities. However, sometimes there are bespoke items that it can’t quite meet.

At Be Exhibitions, we recently got very excited as a project landed on our laps that meant we could get our extra creative juices flowing. On top of the modular stand that we were already providing, we were also asked to come up with a solution from a design on a scrap of paper for a game and a sign light that matched the branding of the company.

Working with trusted suppliers and with just three weeks to turn something of a large size round; we managed to get something from a sketch concept through to a fully working, manufactured and brand colour painted game to engage attendees of the show with.

We only work with the best in our sector. If you’re looking for a bespoke stand, a custom modular stand or just a bespoke element for your existing exhibition stand then get in touch. Quick turnarounds, the highest of qualities and the easiest of process make Be Exhibitions the award winning service it is.

Eco-friendly Exhibiting

We’ve seen a sharp increase in eco-friendly exhibiting. Our industry isn’t the most environmentally friendly and it’s very encouraging to see both exhibitors and organisers challenging that mindset. As an exhibitor though, apart from depending on the organiser, what can you do more during your time at the exhibition?

Carefully Consider Your Exhibition Stand

Whether you exhibit large or small, investigate with your display supplier or stand builder what you can reuse. This keeps production down, lowering your costs and the impact on the environment. At Be Exhibitions, we have partnered with Mossy Earth to further lower our environmental impact. For each exhibition stand that we supply, we plant trees to offset any carbon produced.

We also focus our efforts on using reusable exhibition stands. Whether they are portable, modular or bespoke, we look to design our stands with sustainability in mind. With this viewpoint in mind, we always get clients making the most out of their budgets.

Carefully Consider Your Graphic Design

Much like the exhibition stand or display you’re using, when talking to your graphic designer, keep in mind sustainability. If you can reuse your graphics, it will not only keep your costs down but keep your brand consistent between your events. Unless your message changes of course!

Carefully Consider Your Giveaways

If you’ve read our blogs before, you know we always want you to carefully consider your giveaways and not to go with something ‘just because’. When thinking about eco-friendly exhibiting however, think about something that the visitors to your stand can reuse again and have you positive connotations with your brand when they look at the product.

For help with your eco-friendly exhibitions, get in touch with Be Exhibitions on 01425 837005 or info@beexhibitions.co.uk.