In the world of exhibitions, bigger isn’t always better. Niche industry events offer a golden opportunity to connect with highly targeted audiences, build meaningful relationships, and showcase expertise in a specialised field. But standing out in these focused environments requires a different approach than at large-scale expos. At BE Exhibitions, we’ve helped clients thrive at […]
Category Archives: Blog
As the leaves start to turn and the inbox fills up again, it can only mean one thing – summer is over, and exhibition season is back in full swing. September and October are some of the busiest months in the events calendar, and for marketing managers, it’s time to shift gears from planning to […]
Summer might feel like a quiet season — fewer events, lighter inboxes, and a bit of breathing room. But for smart marketers and business owners, this is the perfect time to pause, reflect, and reset your exhibition strategy. If you’re planning to exhibit in Q4 2025 or early 2026, now is when the real work […]
Planning an exhibition stand isn’t just about what it looks like. It’s about what it does. A well-designed stand should stop people in their tracks, spark conversations, and support your wider business goals. That’s where a trusted exhibition design company like Be Exhibitions comes in — combining bespoke exhibition stand design with smart planning and […]
Exhibiting at a trade show is a powerful way to showcase your brand, connect with potential clients, and make a lasting impression. But even the most experienced exhibitors can fall into common stand design traps, hindering their stand’s performance. At Be Exhibitions, we’ve seen it all – and we’re here to help you avoid the […]
A buzzing exhibition floor can be overwhelming. Dozens – sometimes hundreds – of brands vying for attention, each with their own message, product, or story. So how do you make sure people stop, take notice, and remember you? The answer? Interactivity. Innovative interactive exhibition stands are transforming the way brands connect, creating memorable and meaningful […]
Have you ever wondered why some exhibition stands draw crowds while others barely get a glance? Imagine walking through a bustling exhibition hall, surrounded by a sea of stands, each vying for your attention. What makes you stop at one stand instead of walking past? The secret lies in the psychology of stand design. In […]
When it comes to making a lasting impression on the show floor, nothing beats a custom exhibition stand design that reflects your brand perfectly. But what exactly makes a custom stand truly bespoke, and why are so many businesses choosing to invest in one-of-a-kind builds? Let’s explore the magic behind bespoke exhibition stands, the designing […]
Sustainability in exhibition stands is no longer optional; it’s essential. As more pressure is put on businesses to demonstrate their commitment to environmental responsibility, we explore how eco-friendly materials, reusable designs, and energy-efficient solutions can make a significant impact – and they don’t need to come at a cost of aesthetics or design. Eco-Friendly […]
Participating in an exhibition can be a game-changer for your business, but it requires strategic planning and careful budgeting to ensure you get the most out of your investment. Here’s a guide to help you make the most of your exhibition experience. Budgeting for Success A good starting point is to consider your overall […]