Attracting the Right Visitors

Exhibiting is only growing in current company marketing strategies, so what can you do to create a buzz around your stand before the event?

A lot of companies rely on the organisers to get visitors through the door to your stand and yes, that is part of their requirement as a show organiser. As an exhibitor, though, you can do a lot to help this. Active promotion of your attendance at a show via social media, email marketing campaigns, postal marketing campaigns etc can do a lot in order to secure the visitors that you would like to speak to coming to the event.

Most companies have databases of customers and prospects. A common way to get these customers and prospects to a show is to offer them a show exclusive offer. In exchange for them turning up to the event they get to know a little more about your business and potentially engage in a sale with you on the back of a show offer.

Additionally, if you’re inviting visitors to an event, possibly prospects you’ve found difficult to get into a meeting, then an exhibition in which they can meet many business contacts plus yourself, can be a great way of getting to do business with them. An exhibition provides something different in a busy person’s work schedule and the perfect time to have those conversations that they might not otherwise have the opportunity to.

Therefore, in the run up to your next exhibition; make sure you’re promoting the fact that you are. Through different marketing campaigns, this is a great opportunity to target the prospects that aren’t yet customers on your database. It’s also a chance to cement relationships with existing customers. Make sure your social media is alight with your stand number, your email campaigns are targeted and literature is up-to-date. It’s time to get inviting visitors!

mktgSHOWCASE Review

Wednesday saw us exhibiting at the lovely Newbury Racecourse with the mktgSHOWCASE team. It was a fantastic event with lots of opportunities for some great conversations from a number of great companies and representatives from around the Newbury area.

We had a great time showcasing the Linx modular system and it’s capabilities. We had a backlit counter with pantone sprayed sides and top. This served both as a great branding and functionality tool on the stand. We also had a bolt off dibond panel to add something a little more custom and something special for our stand.

We had lots of positive comments about the impact on our stand for the show. It generated a lot of interest from some very engaged delegates. It was great to be on the other side of the exhibition stand as well. After giving suggestions to our clients on how to create some great conversations it was good to put those tips into practise.

We’re already looking forward to the September event at St. Mary’s Stadium in Southampton and look forward to seeing a whole fresh set of faces.

What does sustainability look like?

Sustainability means a lot of different things to different people. It might be that you’re consuming less meat, using less plastic. Swapping normal shampoo to a shampoo bar or just being more eco-conscious.

Now, as we’re aware, the exhibition industry isn’t great for it’s sustainability but there are some fantastic companies looking to change that. Organisers are taking more notice and for us at Be Exhibitions we’re doing a few things that we hope are contributing to our planet’s overall health.

We’re working to get to a paperless office, which is currently down to only 10% of our work requires paper copies of designs and that’s generally when we’re on site. We only use LED lights on our exhibition stands to lower the power consumed by our clients. We encourage clients to consider going a modular stand route with custom elements if they so wish to reduce the waste of MDF.

However, our biggest achievement has been our partnership with Mossy Earth which you can read more in our about page of the website ( But what does that look like for our clients. Well, after our clients’ display or stand has been delivered, we work out how much carbon was produced in the production of the graphics, framework, delivery/install and breakdown and plant the amount of trees accordingly to offset that carbon in Ireland.

Our clients then receive an email like the picture from this blog, with coordinates of where their trees are and can then use this in their own marketing. It may just be a small way at the moment that we’re doing to contribute to the reversal of our current planet’s course but we love this little bit of what we’re doing.

If you’d like to know more about how you can have a sustainable exhibition stand, get in touch with one of the team today on 01425 837005.

Trade Show Stats

I often come across exhibitors that have either, fallen out of love with exhibiting or have been disenchanted by a disappointing return that they may have seen. I love exhibitions and they’re still considered one of the best forms of marketing. Don’t take it from me though, take a look at the following stats:

64% of trade show attendees are not current customers of the exhibitor’s companies – this is going to provide lots of opportunities for meaningful conversations with new prospects. Source: Exhibit Surveys 2015

92% of trade show attendess say their main reason for attending trade shows is to see new products being featured – are you providing your best chance to get your new product or service noticed at your next exhibition? Source: CEIR: The Role and Value of Face to Face

The perception of a brand that is not represented at an event falls by 5%. This is true even for global brands. Make sure you’re at the key events in your industry, for publicity and brand awareness. “The Power of Live Events”

76% of exhibitors say that their event is integrated with their other marketing campaigns. Exhibitors are choosing to create content from their exhibitions, such as video to use throughout the year in their other marketing campaigns. Source: EventTrack 2016 Experiential Marketing Report

It takes an average of 4.5 sales calls to close a sale without an exhibition lead, and only 3.5 sales calls to close a lead from an exhibition. The advantage of building an initial rapport and relationship with your prospects in a face-to-face environment can give you a quicker sale. Source: CEIR: “The Cost effectiveness of Exhibition Participation: Part II”

81% of trade show attendess have buying authority – visitors at trade shows are often the decision makers from companies, using time from the office constructively. Take advantage of this. Source: CEIR: The Spend Decision: Analyzing how exhibits fit into the overall marketing

We love exhibitions and exhibiting and are always willing to talk to all kinds of exhibitors about how they can get the most from their budget and brief.