Trade shows are busy, noisy, and packed with choice. That is exactly why brand activation displays matter. They turn a quick glance into a conversation, and a conversation into a relationship. In this guide, you will learn what brand activation really does, see creative examples that work on the show floor, discover the KPIs that […]
Author Archives: ellen
Creating an exhibition stand that turns heads doesn’t have to drain your budget. At Be Exhibitions, we believe smart design and strategic thinking can deliver high-impact results – without the high-end price tag. Whether you’re working with a shell scheme or going custom, there are clever ways to maximise your presence without the overspend. Let’s […]
In the world of exhibitions, bigger isn’t always better. Niche industry events offer a golden opportunity to connect with highly targeted audiences, build meaningful relationships, and showcase expertise in a specialised field. But standing out in these focused environments requires a different approach than at large-scale expos. At BE Exhibitions, we’ve helped clients thrive at […]
As the leaves start to turn and the inbox fills up again, it can only mean one thing – summer is over, and exhibition season is back in full swing. September and October are some of the busiest months in the events calendar, and for marketing managers, it’s time to shift gears from planning to […]
Summer might feel like a quiet season — fewer events, lighter inboxes, and a bit of breathing room. But for smart marketers and business owners, this is the perfect time to pause, reflect, and reset your exhibition strategy. If you’re planning to exhibit in Q4 2025 or early 2026, now is when the real work […]
Planning an exhibition stand isn’t just about what it looks like. It’s about what it does. A well-designed stand should stop people in their tracks, spark conversations, and support your wider business goals. That’s where a trusted exhibition design company like Be Exhibitions comes in — combining bespoke exhibition stand design with smart planning and […]
Exhibiting at a trade show is a powerful way to showcase your brand, connect with potential clients, and make a lasting impression. But even the most experienced exhibitors can fall into common stand design traps, hindering their stand’s performance. At Be Exhibitions, we’ve seen it all – and we’re here to help you avoid the […]
A buzzing exhibition floor can be overwhelming. Dozens – sometimes hundreds – of brands vying for attention, each with their own message, product, or story. So how do you make sure people stop, take notice, and remember you? The answer? Interactivity. Innovative interactive exhibition stands are transforming the way brands connect, creating memorable and meaningful […]
Have you ever wondered why some exhibition stands draw crowds while others barely get a glance? Imagine walking through a bustling exhibition hall, surrounded by a sea of stands, each vying for your attention. What makes you stop at one stand instead of walking past? The secret lies in the psychology of stand design. In […]
When it comes to making a lasting impression on the show floor, nothing beats a custom exhibition stand design that reflects your brand perfectly. But what exactly makes a custom stand truly bespoke, and why are so many businesses choosing to invest in one-of-a-kind builds? Let’s explore the magic behind bespoke exhibition stands, the designing […]
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