Author Archives: ellen

Summer Reset: Why Now’s the Time to Review Your Exhibitions and Plan for a Stronger Autumn

Summer is the best time to review your exhibition plans

Summer might feel like a quiet season — fewer events, lighter inboxes, and a bit of breathing room. But for smart marketers and business owners, this is the perfect time to pause, reflect, and reset your exhibition strategy. If you’re planning to exhibit in Q4 2025 or early 2026, now is when the real work […]

How to Plan Your Exhibition Stand for Maximum Impact

Bespoke exhibition stand design by Hampshire stand design and build company

Planning an exhibition stand isn’t just about what it looks like. It’s about what it does. A well-designed stand should stop people in their tracks, spark conversations, and support your wider business goals. That’s where a trusted exhibition design company like Be Exhibitions comes in — combining bespoke exhibition stand design with smart planning and […]

5 Mistakes to Avoid When Designing Your Exhibition Stand

Expo Stand Mistakes to Avoid

Exhibiting at a trade show is a powerful way to showcase your brand, connect with potential clients, and make a lasting impression. But even the most experienced exhibitors can fall into common stand design traps, hindering their stand’s performance. At Be Exhibitions, we’ve seen it all – and we’re here to help you avoid the […]

The Power Of Interactive Exhibition Stands

The power of Interactive Stands

A buzzing exhibition floor can be overwhelming. Dozens – sometimes hundreds – of brands vying for attention, each with their own message, product, or story. So how do you make sure people stop, take notice, and remember you? The answer? Interactivity. Innovative interactive exhibition stands are transforming the way brands connect, creating memorable and meaningful […]

Psychology of Stand Design: How to Attract and Engage Visitors

A busy exhibition stand at Retail Technology Show 2025

Have you ever wondered why some exhibition stands draw crowds while others barely get a glance? Imagine walking through a bustling exhibition hall, surrounded by a sea of stands, each vying for your attention. What makes you stop at one stand instead of walking past? The secret lies in the psychology of stand design. In […]

What Makes A Custom Exhibition Stand Truly Bespoke?

When it comes to making a lasting impression on the show floor, nothing beats a custom exhibition stand design that reflects your brand perfectly. But what exactly makes a custom stand truly bespoke, and why are so many businesses choosing to invest in one-of-a-kind builds? Let’s explore the magic behind bespoke exhibition stands, the designing […]

Sustainability in Exhibition Stands: Balancing Innovation with Responsibility

Sustainability in exhibition stands

Sustainability in exhibition stands is no longer optional; it’s essential. As more pressure is put on businesses to demonstrate their commitment to environmental responsibility, we explore how eco-friendly materials, reusable designs, and energy-efficient solutions can make a significant impact – and they don’t need to come at a cost of aesthetics or design.    Eco-Friendly […]