Eco-friendly Exhibiting

We’ve seen a sharp increase in eco-friendly exhibiting. Our industry isn’t the most environmentally friendly and it’s very encouraging to see both exhibitors and organisers challenging that mindset. As an exhibitor though, apart from depending on the organiser, what can you do more during your time at the exhibition?

Carefully Consider Your Exhibition Stand

Whether you exhibit large or small, investigate with your display supplier or stand builder what you can reuse. This keeps production down, lowering your costs and the impact on the environment. At Be Exhibitions, we have partnered with Mossy Earth to further lower our environmental impact. For each exhibition stand that we supply, we plant trees to offset any carbon produced.

We also focus our efforts on using reusable exhibition stands. Whether they are portable, modular or bespoke, we look to design our stands with sustainability in mind. With this viewpoint in mind, we always get clients making the most out of their budgets.

Carefully Consider Your Graphic Design

Much like the exhibition stand or display you’re using, when talking to your graphic designer, keep in mind sustainability. If you can reuse your graphics, it will not only keep your costs down but keep your brand consistent between your events. Unless your message changes of course!

Carefully Consider Your Giveaways

If you’ve read our blogs before, you know we always want you to carefully consider your giveaways and not to go with something ‘just because’. When thinking about eco-friendly exhibiting however, think about something that the visitors to your stand can reuse again and have you positive connotations with your brand when they look at the product.

For help with your eco-friendly exhibitions, get in touch with Be Exhibitions on 01425 837005 or

Making the Most of the Exhibition

How to make the most of the exhibition that you’re attending

It’s very easy for individuals and businesses to shrug off trade exhibitions, but as an industry that still generates billions of pounds for exhibitors, should they be so quick to dismiss?

In this article, I want to make sure that if you are attending an exhibition, you have the right tools in place to get the most out of it and earn a good return on your investment.

I’m going to focus on the three key reasons you attend an exhibition as a company:

  1. Purpose – Be clear on why you’re attending the exhibition in the first place
  2. Aim – Set out clear goals for what you want to achieve
  3. Execution – How to make sure you effectively capture data on visitors to your stand

Purpose What is your purpose for attending?

So, you’ve decided to pay for a shell scheme or space only stand – why? Are you there to promote a new product, new website, new service or to promote the company to new and existing customers? Or are you simply there to make your mark on your industry? Whatever the reason, be clear on it because it will be easier to measure your success later. For example, if you are promoting your new website, you can log on to your analytics software after the event and track the interest that has been generated and therefore tracking how successful the event was for you in your promotion. Of course, that’s quite a simple example but it can be extended to product and service.

As well as measuring the success of the event and being clear on the reason for exhibiting, you’re also giving your team a goal and purpose to reach on the day, which leads us on to…

 Aim– Setting out clear goals

This may seem obvious but when you’re attending an exhibition, make sure you have clear goals in mind. Are you there to sell a product and service there and then or to just generate leads to follow up on later? Set out clear goals for the exhibition, so that as a team, you can work towards meeting them. For example, if you are there to generate leads, then put a daily target of taking down 100 people’s details that day between the team, or if it’s to sell products, make sure you put a daily revenue target in place. This gives you better focus on exhibiting and makes sure that you are getting the best out of your investment of time and money!

You can also break down your goals into more manageable chunks by assigning individuals their own tasks to make it all add up to the purpose of your attendance. If your goals are clear, it makes planning your method of work much easier and your time more enjoyable.

Execution Effectively data capturing visitors to your stand

Nowadays, data capturing is simple and easy with the use of technology with apps from the likes of LEADR Data Capture*. This app allows you to take down the details of visitors that walk on to your stand and you engage with while being data compliant and effective for your business. It has customisable options to make it relevant to you. With instant email communications and a dashboard to track your progress of capturing leads, you can follow them up and easily measure the success of the event. With no contract, it’s a great option for any exhibiting company.

You can of course still effectively capture data from a visitor by using the badge scanners that some exhibitions provide and scanning the badges of any visitors– and if needs be, you can always use the humble pen and paper! No matter how you plan to do it, if you capture the correct data, you can follow it up after the event and make new customers, relationships and of course sales.

Remember that every visitor at the exhibition will be a warm lead. Exhibitions are dedicated industry and sector events– it won’t just be anyone visiting, so make the most of their time and yours.

*LEADR Data Capture is a FREE App that securely, accurately and compliantly capture sales leads/enquiries. You only pay for what you capture, no contract or monthly charges., 01489 668181

 Ellen Stokes, Be Exhibitions

Be Exhibitions designs and supplies custom modular exhibitions stands. With a hands-on service, we keep you up-to-date with the progress of your stand and take the stress out of exhibiting. Be Exhibitions allows you to focus on connecting with new and existing contacts, generating new leads and most importantly, expanding the awareness of your brand.

Want to hear what Be Exhibitions can do for your company? Visit the website, drop us an email or call us on 01425 837 005.