In the world of exhibitions, bigger isn’t always better. Niche industry events offer a golden opportunity to connect with highly targeted audiences, build meaningful relationships, and showcase expertise in a specialised field. But standing out in these focused environments requires a different approach than at large-scale expos. At BE Exhibitions, we’ve helped clients thrive at […]
Tag Archives: Exhibition Strategy
As the leaves start to turn and the inbox fills up again, it can only mean one thing – summer is over, and exhibition season is back in full swing. September and October are some of the busiest months in the events calendar, and for marketing managers, it’s time to shift gears from planning to […]