As the leaves start to turn and the inbox fills up again, it can only mean one thing – summer is over, and exhibition season is back in full swing. September and October are some of the busiest months in the events calendar, and for marketing managers, it’s time to shift gears from planning to action.
At BE Exhibitions, we know how intense this season can be. But with the right preparation and mindset, you can make the most of every opportunity. Whether you used the summer slowdown to reflect and strategise (as we suggested in our previous blog), or you’re just now getting back into the swing of things, here’s how to pick up where you left off and hit the ground running.
1. Revisit Summer Strategy
If you took time over the summer to review past exhibitions, now’s the moment to put those insights into action. What worked well? What didn’t land? Use that knowledge to refine your messaging, update your visuals, and sharpen your goals for the season ahead.
Didn’t get around to a full review? No worries – start now. Even a quick audit of your last event can reveal valuable tweaks that make a big difference. Here is a handy Exhibition Review Checklist for you.
2. Refresh Your Stand Assets
Autumn is a great time to give your stand a seasonal refresh. Are your graphics still aligned with your current campaigns? Is your messaging clear, concise, and compelling? Are your giveaways and printed materials still relevant?
At BE Exhibitions, we help clients update their modular or custom stands with ease – whether it’s a full redesign or a few smart tweaks to keep things fresh and on-brand.
3. Reignite Audience Engagement
Don’t wait until the show floor to reconnect with your audience. Use email, social media, and even direct outreach to let people know where you’ll be and what they can expect from your stand. Tease new products, demos, or giveaways to build anticipation.
And remember: the more buzz you generate before the event, the more footfall you’ll drive during it.
4. Plan for Flow and Functionality
With busy halls and tight schedules, your stand needs to work hard and smart. Think about how people will move through the space. Are your key draws visible from the main aisle? Is there a clear path for visitors to follow? Are you making it easy for people to stop, engage, and stay?
If you’re not sure, our team can help. We design stands that don’t just look good – they perform.
5. Lean on Your Exhibition Partners
This season is hectic enough without trying to do it all yourself. At BE Exhibitions we have a vast network at your disposal from exhibitor staff training and barista services to gamification and merchandise. We also handle everything from design and build to logistics and project management. Meaning you can focus on your goals while we take care of the heavy lifting – literally.
Let’s Make This Season Count
Autumn is a golden opportunity to connect, convert, and close the year strong. Whether you’re exhibiting in London, Lisbon, or anywhere in between, we’re here to help you make it seamless.
🟡 Be Exhibitions – Seamless exhibiting at your fingertips. Drop us a note at [email protected] to discuss your needs.