Creating an exhibition stand that turns heads doesn’t have to drain your budget. At Be Exhibitions, we believe smart design and strategic thinking can deliver high-impact results – without the high-end price tag. 

Whether you’re working with a shell scheme or going custom, there are clever ways to maximise your presence without the overspend. Let’s explore how some of our clients have done just that. 

Pinnacle: A Stand That Is the Product

Pinnacle’s exhibition space was a masterclass in immersive demo design. Instead of building a traditional stand, they used their own security products to construct the entire space – turning it into one large, interactive demonstration zone. 

• Different products at different points created a seamless journey for delegates. 

• No need for extra build elements – the stand was the product. 

Related read: How to Stand Out at Niche Industry Exhibitions – Be Exhibitions

Castle Minibus: Small Budget, Big Brand

Going back a few years, Castle Minibus showed how to make a shell scheme work hard. With a modest budget, they created a compact yet effective stand that packed a punch. 

• Printed carpet added personality and brand cohesion. 

• Matching branding across the counter and back wall created a unified look. 

• Strong brand presence made the stand feel polished and professional. 

📸 Photo: Civica’s stand with visible backlit counter and bold graphic lines.

Civica: Light It Up

Civica’s stand was all about bold visuals and clever lighting. Their signature logo lines were matched across the stand, and a backlit counter added depth and drama. 

• Backlighting created visual interest and drew people in. 

• Consistent branding made the whole space feel premium. 

📸 Photo: Civica’s stand with visible backlit counter and bold graphic lines.

Design Tricks That Don’t Stretch Your Budget

Here are a few tried-and-tested tips we use to help clients get more bang for their buck: 

• Modular systems: Reusable, reconfigurable, and scalable. 

• Printed flooring: Adds personality and brand cohesion. 

• Backlit elements: Create drama and depth. 

• Graphic illusions: Use scale and perspective to make your stand feel bigger. 

• Multi-use counters: Storage, branding, and demo space in one.
  

  

  

  📸 Photo: Brand Activation examples for XAC with LED Lighting in the flooring and round a feature planter/demo area / Fine Sounds with backlit ceiling arches / Xeal Pharma where they leant on the logo ‘X’ and incorporated that as a stand structure.

  Ready to Make an Impact?  

  If you’re planning your next exhibition and want to make a splash without overspending, we’d love to help. Be Exhibitions specialises in smart, scalable stand solutions that deliver results. 

  Drop us a message or check out our portfolio to see what’s possible.