Exhibiting at a trade show can be a game-changer for your business, but meticulous planning is essential for success. Be Exhibitions, specialists in exhibition stand building, have put together a quick and easy guide to show you an ideal timeline to ensure your exhibition journey runs smoothly.
6 Months Before: Establishing Your Foundations
Start your planning by clearly defining your unique exhibiting message. What do you want visitors to remember about your brand? Your message will shape every element of your exhibition strategy. At this stage, begin researching and shortlisting exhibition stand builders who align with your company’s ethos. Look for a partner with a strong track record, innovative ideas, and the ability to bring your vision to life.
5 Months Before: Submitting Your Brief
Now it’s time to bring your ideas to the table. Submit a detailed brief to the stand builders on your shortlist, outlining your objectives, preferences, and any specific requirements. Open discussions with these builders to obtain quotes and gauge their suitability. These conversations will help you identify the perfect partner for your exhibition.
4 Months Before: Commissioning Your Stand Builder
With your chosen stand builder selected, commission their services to bring your vision to life. Begin working on the graphic design elements of your stand to ensure your branding is front and centre. Use this time to start organising promotional products that complement your overall exhibition theme and strategy.
3 Months Before: Finalising the Details
By this stage, your stand builder will be preparing their designs and health and safety arrangements. Take the time to review these carefully, ensuring they comply with the exhibition organiser’s requirements. Confirm that everyone involved is aware of onsite order deadlines to avoid any last-minute stress. Finalise the stand design, so your builder can begin construction without delays.
2 Months Before: Organising Key Elements
Now is the time to arrange key logistical aspects. Order any required electrics or internet services for your stand, ensuring they are suitable for your display needs. Assemble your exhibition team and begin their preparation, ensuring they’re well-prepared to represent your brand effectively. Finalise orders for any promotional products to ensure timely delivery.
1 Month Before: Polishing the Plan
With one month to go, finalise your stand’s floor covering to complete the look. It’s also crucial to review your exhibitor checklist, ensuring you’ve not overlooked any essential details. Having a detailed plan in place will help you stay on track as the event approaches.
1 Week Before: Prepping for Success
The week before your exhibition is all about preparation. Ensure your team is fully briefed, understands their roles, and has a clear action plan for the expo. Communicate with your stand builder to receive a thorough handover, covering every element of the stand’s construction and setup.
1 Day Before: Final Checks
The day before the event is your final opportunity to ensure perfection. Inspect every detail of your stand, from construction quality to branding elements. Only take responsibility from your stand builder when you are completely satisfied. Once everything is in place, you’re ready to make a lasting impression!
Conclusion
Exhibition planning is a multifaceted process that demands careful coordination. By following this timeline and partnering with Be Exhibitions, you can ensure a stress-free experience that leaves your brand shining on the expo floor. With meticulous preparation, your exhibition will be a resounding success.
Call us on 01425 837 005 or email us at info@beexhibitions.co.uk
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