Exhibiting at a trade show is a powerful way to showcase your brand, connect with potential clients, and make a lasting impression. But even the most experienced exhibitors can fall into common stand design traps, hindering their stand’s performance. At Be Exhibitions, we’ve seen it all – and we’re here to help you avoid the pitfalls.
Here are the top five mistakes to steer clear of when designing your exhibition stand, and how our expert team ensures your space works hard for your brand.
1. Placing Important Messaging Too Low
One of the most overlooked aspects of stand design is the placement of key messaging. If your most important information is positioned waist-down, it’s likely to be missed entirely – especially in a crowded exhibition hall. Eye-level is prime real estate. Use it to display your brand’s core message, value proposition, or call to action. At Be Exhibitions, we ensure your messaging is strategically placed for maximum visibility and impact.
2. Overloading Graphics with Text
Your stand should spark curiosity, not overwhelm. Too much text on graphics can dilute your message and discourage engagement. Visitors typically scan stands quickly – so keep it concise. Use bold headlines, bullet points, and visuals to communicate your message clearly and quickly. We help you distil your message into compelling, digestible content that draws people in.
3. Blocking Too Many Entrances
Accessibility is key. A common mistake is designing a stand that unintentionally blocks entry points, making it difficult for visitors to step in and explore. A welcoming, open layout invites foot traffic and encourages interaction. Our design team carefully considers flow and accessibility, ensuring your stand feels open, inviting, and easy to navigate.
4. Creating a Cluttered, Overly Busy Space
More isn’t always better. A cluttered stand can confuse visitors and dilute your brand message. Every element should serve a purpose – whether it’s to inform, engage, or convert. We focus on clean, purposeful design that highlights your brand and products without overwhelming the senses. Modular and custom solutions from Be Exhibitions are tailored to balance functionality with aesthetic appeal.
5. Ignoring Aisleways and Traffic Flow
Understanding the layout of the exhibition hall is crucial. Positioning your key draws – like demos, giveaways, or interactive elements – along main aisleways can significantly boost engagement. We analyse traffic patterns and strategically design your stand to capture attention from multiple angles, guiding visitors naturally through your space.
Seamless Exhibiting Starts Here
At Be Exhibitions, we don’t just build stands – we craft brand experiences. From modular and custom builds to self-build solutions, our team handles everything from design and installation to project management. We take the stress out of exhibiting so you can focus on what matters: connecting with your audience.
Let’s make your next exhibition your best yet. Submit an online stand brief here and let’s get talking.